A new look for the Senegal melon

Having reached the sixth Senegalese season, OP Francescon has conceived a new packaging dedicated to the Senegal melon, with the aim of enhancing and making the product recognizable. “Each melon has a special ribbon and is branded, and inside the boxes consumers can find a brochure presenting the product, the explanation of the reason why it is grown abroad and a series of recipes" explains Bruno Francescon.

The decision to create a new look for the melons from Senegal is aimed at the mass retailers, since in the last few years most of the major distribution chains sell African melons in their stores, and at the consumers who appreciate this product more and more.

Source: Italia Fruit